Challenge
Modern product teams rely on fragmented data insight tools, manual QA, intuition, and unreliable usability studies to evaluate UX. Xfu set out to replace this with a single, fully autonomous system.
But how do you translate a complex AI architecture into an intuitive experience for teams to carry out new unfamiliar workflows?
Approach
We translated a deeply technical system comprising of 20+ AI services, into a clear, user-friendly product.
Starting from first principles, we designed the entire platform – from information architecture to user flows and interfaces – to help product and tech teams migrate to a new way of auditing and testing their UX.
