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Xfu

New York

Speculative strategy: from AI SaaS platform to fundable 'futures' narrative

Speculative strategy: from AI SaaS platform to fundable futures narrative

Speculative strategy: from AI SaaS platform to fundable 'futures' narrative

What We Did

Speculative Design

Futures Thinking

Website Design

Investor Pitchdeck

Brand Storytelling

Responsive Design

Visual Direction

Challenge

Xfu needed to raise funds and attract early adopters for an AI-powered SaaS product. But the market did not yet fully understand how LLMs and Generative AI would redefine product team workflows.

How do you pitch an enterprise tool built for a technological landscape that is only beginning to take shape?

Approach

Instead of selling what Xfu does today, we designed a communication narrative around what product design will become tomorrow. Apply speculative futures thinking to sell a paradigm shift to investors and early adopters.

Thought Process

Used strategic foresight frameworks (Futures Cone) to anchor the landing page and investor pitch deck in long-term technological evolution. The landing page design focussed on simplicity and hierarchy, ensuring visitors understand the product quickly, while creating a visual language that could extend into the broader platform design.

Result

A high-conversion, responsive landing experience that became the foundation for XFu’s broader product design system. A deck that successfully translated abstract GenAI concepts into tangible visual touchpoints, enabling the founder to pitch with authority.

View live landing page

Thought Process

Result

View live landing page

Website

A landing page design focussed on simplicity and hierarchy, ensuring visitors understand the product at a glance. A high-conversion, responsive landing experience that became the foundation for XFu’s broader product design system.

View live landing page

Jump to Pitchdeck

Investor Deck

Pitching the story of a new future of UX through investor decks that successfully translated abstract AI system design concepts into tangible visual touchpoints, enabling the founder to pitch with authority.